I have eight years of professional design experience that includes print materials for events, websites (blog posts, landing pages), Facebook Ads, social media posts, emails, and everything in between! The tools I use most are Adobe Creative Suite (Indesign, Illustrator, Photoshop, Lightroom), Canva, and Procreate. 

A few months into working at Orlando Health, I decided to pitch a new thumbnail design to my team. The original design template was lacking a few key elements that make thumbnails engaging, clickable and cohesive from video to video. 

I chose to lean into a style that would help boost engagement for the direction I was producing my content: a focus on team interviews and trending topics. The result of the new design is easily legible and digestible content that is still rooted in the brand by weaving in Orlanod Health colors and typefaces. 

The design change has received positive feedback, especially in relation to the updated and modern feel it brings to our online grids across platforms.

Designed Spring 2021: 20-page prospectus for the Pet Alliance of Greater Orlando's “Almost Home” Capital Campaign — a five-year, $14 Million initiative to build a new shelter facility. Click here to view the prospectus on Any Flip.

Designed Fall 2023: In my current role as Digital Marketing Specialist at Orange County Library System, I oversee our annual fundraising appeal. I use an integrated marketing approach when designing graphics for the appeal, ensuring that a unified look is reflected on our email promotions, donation landing pages, thank you emails, and direct mail. 

I have brought a bit more fun to the Freind's fundraising by creating incentives in the form of mystery library pins. I oversaw the production of the designs that were made by the library design team. 

Designed Summer 2021: Pet Alliance's Annual Photo Contest plateaued in 2019 after six years of successful fundraising. The campaign was in need of a fresh look and a new name, so Orlando's Cutest Pet Photo Contest was born. In 2020, I created entirely new collateral for the website landing page, Facebook ads, and social graphics. 

I have had the pleasure of designing print collateral for three Paws in the Park (PITP) events — Pet Alliance's second-largest fundraiser of the year. In 2021, we branched out by creating a new PITP logo and our most ambitious t-shirt design to date. Additionally, I created sharable social graphics as our first ambassador toolkit, created the website through a third-party fundraising platform, as well as new safety signage for COVID-19 compliance with The City of Orlando.

Furball, Pet Alliance of Greater Orlando's largest fundraiser of the year, takes place a the Four Season Resort. Opulent and adorable (there's a Cuddle Lounge with puppies & kittens) I was charged with creating and designing the ticketing website, sponsor packet, and print collateral for the event to recognize sponsors and promote auction items. I also created a media-rich presentation for the evening that implemented images, video, and animated graphics.